¿Cómo te aseguras de que las fotos de tus productos se vean consistentes y profesionales? (2024)

From my experience doing in-house product photography, I would recommend the following:Natural daylight might not be available and in most cases is uncontrollable. Therefore, I believe the best feasible option is a lightbox, also known as a mini studio.A lightbox is equipped with constant, adjustable lighting, swappable backgrounds.A tripod will also be very helpful, especially when using a slow shutter speed, to help you avoid blurry pictures.A decent camera with a 50mm to 100mm lens on a DSLR is also necessary.All that's left is for you to understand the basics of manual camera settings:Shutter speed, aperture, and ISO set at 200, make sure the photo type is Raw or JPEG. I will provide more details in another contribution.

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Employ a consistent lighting source, whether it be natural or studio lighting. Soft, diffused lighting is essential to mitigate harsh shadows and overly pronounced highlights.Opt for a pristine, neutral backdrop that harmonizes with your product's essence. Employ a sturdy tripod to guarantee camera stability. Uniformity is achieved by adhering to a consistent aperture, shutter speed, and ISO setting for all your shots.Frame your products consistently within each shot. Apply a consistent editing process through professional photo editing software. Examine and prepare your products meticulously before commencing the shoot. By meticulously.

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Light It Up: Good lighting is like a magical filter for your product. Whether you're using sunlight or artificial light, aim for something soft that highlights the details without washing out the colors. No one's going to buy something they can't see clearly.

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Natural light and daylight have surged in popularity in product photography for their ability to create stunning, true-to-life images that resonate with consumers. This trend isn't just about aesthetics; it's driven by a desire for authenticity and a connection to the real world.However, harnessing natural light effectively requires skill and adaptability. Photographers must be attuned to the changing angles and intensity of daylight, making adjustments to ensure consistent image quality. For those seeking a reliable, controlled lighting setup, artificial lighting can complement natural light or act as a primary source.

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Color Temperature Consistency: When using artificial lights, ensure the bulbs have the same color temperature. Mixing cool and warm lights can result in inconsistent color casts across different product photos.Shadow Play: Understand the mood you're trying to convey. For a dramatic effect, hard shadows can be effective. For a softer, more neutral presentation, aim for diffused lighting which minimizes shadows.

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For ecommerce, it's important that the products are fully in focus (especially if you send images away for background removal and editing, etc).This means using camera settings that give you a broad depth of field. This is one of the reasons I use strobes or flash for product photography, I can be in full control of lighting and camera settings.I shoot at ISO 200, F11 aperture, at 1/125th of a second. Those are my go-to settings in combination with a consistent lighting set up.This means I don't have to figure out my settings each time. I can just switch on my lights, set the camera, place the products on the white or mid-grey background and get to work.

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Play with Your Camera: Don't just point and shoot. Experiment with camera settings like exposure and focus. Your goal is to make the product look as eye-catching as possible. If you've got a smartphone, it probably has these options too.

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Lens Choice: Different lenses can provide varied depths of field and focal lengths. A prime lens, for instance, might offer sharper images and better focus on product details than a standard kit lens.Tripods and Stabilizers: Using a tripod or stabilizer ensures your camera stays in the same position and orientation, particularly important if you're shooting a range of products under the same conditions.

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Follow the Invisible Lines: The 'rule of thirds' might sound fancy, but it's just about placing your product in the spots where it naturally catches the eye. Many cameras have a grid option to help you out with this.

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Leading Lines: Apart from the rule of thirds, using leading lines can help guide the viewer's eyes to the product. This could be the edge of a table, a draped fabric, or any prop that adds depth to the composition.Focal Points: While the rule of thirds emphasizes balance, remember to create a clear focal point in your images, ensuring the viewer's attention isn't dispersed but rather directed to the product's key features.

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For jewellery, editing and retouching is crucial. We use the same company for all our online image editing to ensure consistency. Once again - keep a record of your editing brief as designers change and you will still want a consistent look for your product once loaded online. Also size all product images to the same specs, there is nothing worse than viewing different size images when shopping online.

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Enhancing the appeal of your product photos through editing can significantly increase customer expectations and boost your return rate.Remember, the goal of photo editing is not to deceive customers but to present your product in the best possible light. By enhancing the visual appeal of your product photos, you can create a stronger connection with your audience, boost their expectations, and ultimately increase your return rate, leading to greater e-commerce success.

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Find an image editing service that specialises in post processing of product images. This could be simple retouching, background removal, to fully replacing the background to fit in with the design of your website.You will be able to create a consistent look and workflow using an editing service. You can then use your time doing other tasks to help grow your business.

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The photos on your ecommerce .pdp page matter. A lot. Keep it consistent across skus and well balance product shots with lifestyle (test which best converts).If there's product benefit that stands out highlight it in video. Zappos does this for shoes. Goal Five does this for shorts. So does SheFly. Away does it for suitcases. This increases conversion - and decreases returns.

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Brand Story Integration: Think about integrating aspects of your brand's story into the product photos. This could be through props, the style of photography, or even post-production edits.Feedback Loop: Regularly gather feedback on your product images. This could be from customers, team members, or even using A/B testing on your e-commerce site. The insights can inform future product shoots and refinements.

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